Today’s market is competitive and one has to be top in his field to make profits and stay in the business. Proper techniques and methods are needed to start a business.SEO b2b business through internet is a new profit making market which is booming. We can make one an expert in that field ready to compete with the big shots. This SEO training will specifically teach you the entire optimization process, ranking of your websites, how it works, how to improve the volume of traffic and quality and much more. A person can become a pro in no time. Proper guidance will be received and one will be able to manage a business out of it in no time. Internet and website access are done by approximately 90% of the people in the world. Among which near about 21 billion web pages are fighting to reach the top and to hold the first ranking position. There are more billion of companies and their websites getting launched in the market worldwide, it can be the best possible business for anyone.
The growing usage of online applications has opened different career avenues for youth across the globe. Irrespective of a candidate is a fresher or an experienced one, these new job profiles help one in better professional future and also good incentives.
One of such job profile is of Search Engine Optimisation (SEO) professional. As most of the people across the world use search engines like Google to resolve their queries. SEO is one of the digital marketing techniques that help in better optimisation of a website and rank it top in search engines for relevant queries.
There are many form of optimisation such as on-site content and web page optimisation or website backlink optimisation. SEO not only aims to rank better websites or drive quality traffic but also help build brand visibility in the online world.
Various recent studies suggest that SEO will be an important marketing tool for generating leads and acquiring new customers. It has forced almost every company to invest more in SEO leading to increased demand of SEO professionals in India. The growing demand of SEO professionals has compelled graduates and web designers to learn SEO for a better career ahead.
Qualification and Skills Required for SEO Professionals
Graduation or diploma after 10+2 is the minimum qualification required for becoming an SEO Professional. However, to work in SEO domain, you don’t need a degree only but also require a diverse skill set that cannot be defined by the traditional examinations. Here are just a few skills that are the prerequisite:
- Basic knowledge of HTML and CSS
- Sound knowledge of how search engines such as Google work
- Good analytical and logical skills
- Good written communication skill (such as writing emails, blog comments, website blogs, etc.)
- Basic knowledge of photo and video editing
- Basic knowledge of creating presentations and reports
- Sound knowledge of social media such as Facebook, Twitter, and LinkedIn
- Basic understanding of user experience and customer behavior in online world
Role and Salary
Role and salary are the greatest motivation for anyone to doing or wanted to have a job. Some of the job titles and respective salary range common to the SEO world are listed below. Please don’t consider the salaries given below as the final ones as it may vary from geography, experience and the demands of a company. All salaries are in Indian Rupees (INR).
| Role | Responsibility | Salary |
|---|---|---|
| SEO Trainee or Fresher | Responsible for handling basic SEO work such as creating meta titles, keyword research, and slideshare etc. | 10K – 15K |
| SEO Executive | on-page and off-page SEO of a website | 15K – 25K |
| Link Builder | Creating high-quality backlinks | 20K – 25K |
| SEO Analyst | Create plans, strategy for on-page and off-page SEO | 25K – 35K |
| Sr. SEO Executive/SEO Expert | Responsible for implementing strategies and plans | 30K – 45K |
| SEO Content Writer | Write quality content, blogs, articles, guest posts etc. | 25K – 50K |
| SEO Lead/Team Leader | Handle multiple SEO projects and teams | 45K – 65K |
| SEO Consultant | Day to day monitoring and suggestions, not limited to SEO but on Content, Social and paid search | 60K – 90K |
| SEO Manager | Define tasks, resources and overall strategies for projects | 80K – 1.5L |
| Digital Marketing Manager | Not limited to SEO, defines all work and resources related to digital marketing including social media, content marketing, e-mail marketing, CRO, web analytics, SEO, SEM etc | 1L and above |
Source: Naukri
Scope of SEO in India: Current Scenario and Future
The scope of SEO in India is very broad and has a bright future. According to Times of India, digital marketing areas such as Search Engine Optimisation, Social Media, and Analytics will create more than 1.5 Lakh jobs with the salary range of Rs 4.5-5.5 Lakh in coming years.
TRAINING INCLUDES
- SEARCH ENGINES
- TYPES OF SEO
- WHAT ARE SEARCH ENGINES?
- ON-PAGE OPTIMIZATION ACTIVITIES
- OFF-PAGE OPTIMIZATION ACTIVITIES
- SMO (SOCIAL MEDIA OPTIMIZATION):
- IN-ORGANIC SEARCH
- ADDITIONAL TACTICS
